Website content is the reason you’re reading this right now. It’s the creative writing that allowed this site to show up when you were surfing the web. What exactly is website content? It’s the quality writing on the site that allows it to show up in front of people that are directly looking for that search. In this case, we’re surfing for website content and clicked on this page directly. Looks pretty nice, good colors, but the thing that allowed it to show up is the quality content.
For the most part, people aren’t giving that much thought as to how something looks. For example, your water heater breaks. You surf the web for a water heater repair in Babylon, New York. You see a few paid advertisements, few guys in the local map section, and 10 options in the organic section. The 10 options in the organic area are the sites that Google deems as something that’s local to the area and relevant to that particular search due, for the most part, to the website content. So we click on Baron’s Plumbing, he’s one of the top three for that search. Page looks aesthetically pleasing but the reason I came here is because I need my water heater fixed. Let’s check out his water heater repair page.
And there it is. Right in front of me, title of the page: “Professional Water Heater Repair In Babylon, New York”. Exactly what I’m looking for. Scrolling down briefly skimming the paragraphs below I see more and more of water heater repair in Babylon, New York. The content breaks down how his services work, how long he’s been a professional and expert in his field, and what makes his service different than the other 9 options out there. The page is easy to read, the information I skimmed over makes me feel that he is a professional and can get the job done. Now I give him a call and he earns my business.
The text content allowed the plumber to have the opportunity to show up in front of that person who was needing a water heater repair. The content on his site was specifically local and relevant to that particular search. Website content shouldn’t be hard. The content should be geared for that particular service in the areas you serve. How people view for a particular service is the tricky part. Going back to the example before, if the search was done for a plumbing contractor, plumber, plumbing repair, water heater replacement, all of those would have ended in a different result.
How people search for your service is important. Understanding what exactly they’re searching for and how they are doing it should be your first step in website content. From there, it’s writing that service in the titles and paragraphs for your service pages. Website content writing should be easy for the viewer to read and understand, but more importantly, local and relevant for Google to view your page. Unless your industry is extremely niche, make sure to avoid using insider jargon. Content that can be read by everyone will say that your business is approachable and open. Avoid using the same content for every service page. Research should be done for each service page, that way you can set the best quality content for each one. The better job you do at this, the better chances you have to show up for that search.