Linkedin Engagement


Have you been having trouble getting better responses and engagement from your posts? This is something everyone can struggle with but having the right strategies set in place will make your life a whole lot easier.


The first thing we recommend establishing is identifying the buyer persona. For more detailed information on this topic, check out our Youtube video entitled, “How to Find your Ideal Clients on Linkedin 2019 Strategies”. Essentially, we describe in 3 easy steps how to find the right target audience. After identifying who you’re going to target with your content, the best place to start would be going to your network and connecting with people that you went to school with. This is essentially your low hanging fruit because it’ll give you a basis to build rapport on and school’s usually have a strong online alumni presence.


Be sure to add your college/university to your profile since it will help Linkedin recommend people to you! Don’t miss out on good opportunities because of this. If you met someone in college and you didn’t have a LinkedIn at the time then chances are now they have one with their college listed. So, that is why it is so important that you have yours updated as well to be able to connect with people you already know. This opens up other potential connections LinkedIn will recommend to you based off of who you know. Consider trying to join groups within your industry and one’s you’re not in as well. This will make all the difference in who will see your profile. 


Once you found a group with connections you think are fitting, this is the area where you want to take the most time on. Look for people that you think will be worth communicating with. Keep in mind, once you send out your first message, they’re immediately going to be thinking, “how does this pertain to me?”. Give a reason why you’re connecting with people! Let them know why you want to connect with them. Be sure that your product/service/connection can bring value to the person on the other end. This is so powerful and well worth it. It is a tried and true method. Test it out for yourself! 


You have to do your research on your potential connections and search for people with similar positions as you. These are the people that will evidently connect you to a wider branch of people in your industry. As previously mentioned, joining a group will connect you with people that may hold information useful to growing your knowledge. Different questions you may have might be posted and answered through different content each user deems valuable to your industry. This is going to give you the opportunity to do business with a wide range of professionals with similar interests. 


First impressions matter, especially on Linkedin. When it comes to engagement, people will know within the first few seconds of viewing your page if they want to engage in conversation with you or not. This is a simple but extremely overlooked area. First place to clean up for engagement is your profile picture. Make sure you’re professional looking and your best. Second area for improvement is the biography. They’re super helpful and are one of the first things you see when someone views your profile. Consider investing 10 minutes once a week to make sure your profile is professional looking and up to date. This simple time investment will make sure that your presence on Linkedin is always consistent. 


Another simple but helpful tip for more engagement is from one of the takeaways from our “Content Creation Keys to Success - Strategies For Your Industry” video on Youtube. Educate, prove, and add value. These are three core concepts that are easy to stick to and can be built into a habit. In a consultative be sure to convey some type of information that is worth being heard and used. Be confident in what you say and that you’re a leader in your industry. Adding so much free value upfront, you establish yourself as someone who knows a leader in their industry and can be a source of information to you! When they have a question about something in your industry, you become the person they go to for the answer. 


One question you need to ask yourself is “Does your linkedin profile make you look like you are an expert in your field?”. We are supposed to be business professionals so if the answer is no, consider making some changes. You can start by highlighting more of your skills and years of experience to show people that you are someone worth connecting with. It is important to believe in the things you say in your profile.


Background images are so important because it grabs the attention of potential connections. This is in fact a brand new feature added to the platform a couple of months ago that people should be taking advantage of. It is surprising how many profiles are missing this key factor. Not only does this raise your credibility but it also helps with consistency. With the right image it can immediately change the value of your profile, the way it looks, and the way people will interact with it. It shows you are someone legitimate. For detailed step by step information on how to create and update your background image, check out our youtube channel “The Millennial Entrepreneur Harrison Baron”. There you will see it done in real time on a real LinkedIn page. 

You have to do your research on your potential connections and search for people with similar positions as you. These are the people that will evidently connect you to a wider branch of people in your industry. As previously mentioned, joining a group will connect you with people that may hold information useful to growing your knowledge. Different questions you may have might be posted and answered through different content each user deems valuable to your industry. This is going to give you the opportunity to do business with a wide range of professionals with similar interests. 

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