In order to understand why SEO isn't going anywhere you have to understand what SEO is and how it’s changing.
SEO is Search Engine Optimization.
In this article we're going to pay the very broad brush of what is entailed in SEO essentially search engine optimization is simply making your website more visible on YouTube through a variety of different methods. Those methods can include but are not limited to making sure your website loads quickly making sure there is what's called MetaData which is the information on the reverse side of a picture and other things on the internet that Google actually reads and other search engines. There are also things that you can do such as modifying and minimizing pictures when they're viewed on a mobile device. Google also makes sure that your website is loading fast enough that whoever is viewing it isn't going to get bored while it's loading. Yes, believe it or not that is actually a thing, which plays a huge part in how high up in the search rankings you actually rank.
So here is why SEO aren’t going anywhere.
Currently there is no way for Google to search through all the video, all the audio and all the pictures on the Internet if there are no physical words written into them. When you develop a website you have to enter in all the information on the backside of a website so that way Google can actually find you and know what's going on the inside of your website. It is changing however because voice analytics and video analytics are slowly making a move into the search engine optimization scene. People are consistently thinking that SEO doesn't mean anything or you can just buy Google ads in the beginning of Google, which is absolutely true however paying for those spots is a very costly task. If your website doesn't actually perform people are more than likely going to eventually leave your website which the exact opposite of what you want to happen. You are essentially going to spend money on ad spots that don't actually perform, which is most people’s biggest fear when they're looking to purchase ad space.
The reason why SEO is changing is because more than ever Google is relying on Words Metadata and analytics to rank your website because technology is growing and there's many different platforms such a Squarespace, Wix, WordPress and many others that are all competing for the market. All of these platforms need to adapt and help Google see the platforms but also need to do their part in making sure that everybody has a fair chance on the Internet. It has a tremendous impact on businesses and it's giving companies with much smaller bank accounts the opportunity to slowly rank up in search engine optimization.
Till this day YouTube is the number two search engine in the world followed by Google so what does that mean? The internet is slowly changing making YouTube videos and informational videos the spot to drive traffic to different websites. This is one of the most optimal ways to start ranking up in Google and it's also a very unique way to grow your business. It is also very unconventional however businesses that are mastering that are ranking very high on Google and are also ranking very high on YouTube putting dollars in your pocket.
So here is a media companies outlook on how you can start to have an impact. One is to start making YouTube video. Making videos are very informational and easy to find with appropriate tags and information inside of them so not only can YouTube find you but whoever finds your YouTube channel can find your website. The other option for people that don't have the ability to edit and make videos although using an iPhone as a perfectly suitable way to make videos is simply write blogs.
Blogs are simply the greatest way for your website to rank up in Google and here's why. Inside a Blog you can write just about anything related to your company and with a little bit of whereabouts you can search what are highly searched and low Search keywords. You should then be able to write a blog, for example this Blog has the word SEO and Search Engine Optimization, quite a bit that space is noisy and we know that however there probably isn't too many blogs that are talking about how SEO is changing. When somebody searches SEO or Search Engine Optimization this blog may very well come up and he or she could find the information on this useful. Blogs are extremely easy for Google to read and understand the general concept of it. No Google does not have a brain but it does know how to read analytics and see what keywords come up more often to send traffic to them. When Google does its job and realizes that people spend more time on their pages it continuously ranks you higher for more people to go see the blog.
All-in-all SEO is changing day by day and in the future it may very well change quite drastically from what we know it as of today. However the cheapest and easiest way for people to get ahead of the SEO game is simple work with your webmaster or with whoever runs your website but make sure that they're doing some kind of SEO for you.
It doesn’t necessarily have to be a blog and there are other ways that a company can help rank up but if you want to stay on top in your industry, writing a blog is the easiest way. Even taking a YouTube video and writing a caption afterwards about the video will drive traffic to your website.
Thank you for reading!